Do you know how to tell a success story so your prospect can see and feel their future success?
Join us on august 19th and learn how to tell A success story that will help you sell
It’s one thing to assert that your product or service is successful, but buyers really only believe it when they see it happening. That’s where success stories come in. Success stories change your buyer’s mind by allowing them to experience the benefits of your products and services vicariously via a successful client. The buyer learns how someone in a similar situation to them followed your guidance and succeeded, allowing them to feel less anxious about their decision.
Success stories are not case studies. Case studies have become formulaic marketing tools: “This was the situation, this is what we did, and here’s how great things are now.” (Aren’t we wonderful?) Situation, solution, result. A success story is a narrative told from the perspective of a client who has achieved success. They resonate with clients as they are able to see themselves in the same position and see themselves succeed similarly.
Join us for a free 45-minute webinar on Wednesday, August 19th at 8:00am or 5:00pm (AEST – Sydney, Canberra, Melbourne). You’ll learn how to tell specific, visual, and memorable success stories using our six-part framework.
To register, select the timeslot you would like to attend by clicking one of the buttons below.