Putting Stories to Work
Shawn Callahan is a sought-after keynote speaker, international business consultant and executive coach who works with global organisations such as Mars, Danone, Allianz, SAP, Tesco and Shell. He is the founder of Anecdote, the world’s largest business storytelling company. Anecdote helps leaders and sellers around the world to find and tell oral stories with impact. Its programs are delivered in six languages in 20 countries, and counting. Shawn’s book Putting Stories to Work: Mastering Business Storytelling is the most practical guide available to developing your skills as a business storyteller.
Shawn holds an honours degree in geography and archaeology from the Australian National University. He is married, with two grown-up daughters, and lives in Melbourne, Australia. He can be found at www.anecdote.com.
Shawn Callahan is the founder of Anecdote, the world’s largest business storytelling company, and the author of Putting Stories to Work: Mastering Business Storytelling. He helps sellers and leaders inspire people with oral stories.
The most successful leaders are story-tellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don’t have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible.In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He rejects the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it’s one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business.
Shawn’s story mastery process of Discover, Remember, Share and Refresh is based on over two decades’ work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit.
Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they’re making a difference to the organisation. As the successful film executive Peter Guber put it: ‘Storytelling is not show business. It’s good business’.
In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. Shawn’s story mastery process of Discover, Remember, Share and Refresh is based on over two decades’ work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories.
“Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.”
—Gary Klein, Author of Intuition at Work
“A wonderful book that’s both practical and fun to read. As we’ve experienced, Shawn’s training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.”
—Gerry Lynch, Mars
“Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that’s simple, practical and compelling. This book is full of interesting stories that are so relatable. It’s a must-read.”
—Lisa Mills, TESCO
“If you want to spend months attempting to craft a narrative masterpiece, don’t read this book. But if you want to begin discovering and effectively telling stories at work right now, this is where you should start. Shawn Callahan has written the most practical guide available on making use of storytelling in business.”
—Paul Smith, Author of Lead with a Story and Parenting with a Story
“It’s one thing to tell a story, it’s another thing to tell a good one. Shawn has delivered a blueprint for finding and sharing stories that engage people’s minds, grab their hearts and inspire them to act. And he uses his own storytelling methods to convey it all, so reading the book is a lesson in and of itself.”
—Mark Tomaszewicz, PIRCH
“Putting Stories to Work is not only a refreshing book in the jungle of business literature, it is a difference maker to your career if you truly aspire to be a moving, inspirational, efficient and successful leader. Storytelling existed even before language did, it is entrenched deep in our DNA, and Shawn with this book makes it a tool that we can use in our day-to-day life, for a better corporate world.”
—Christophe Bodin, BMC Software
“Prepare to re-learn a skill we all either take for granted or neglect. Shawn’s structured approach is insightful, fun, will have an impact and most importantly is sustainable.”
—Peter Crewe, AIA Group Corporate Solutions
“With Putting Stories to Work, Callahan has compellingly fulfilled his own maxim by answering the question of “why”; why storytelling skills are fundamental to success in leadership and business. But he’s achieved much more than that by laying out, with the entertaining voice of a born storyteller, a functional method for people to embrace the power of the story to elevate personal performance and transform business.”
—John Moran, Salesforce