Putting Stories to Work
Mastering Business Storytelling
by Shawn Callahan
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Part 1: Foundations
CHAPTER ONE
- Why Leaders Need Good Storytelling Skills
- Communicating Strategy
- Engaging People
- Inspiring Action
- Influencing Decisions
- Sharing Lessons
- Countering Half-Truths and Lies
CHAPTER TWO
- The Nature of Oral Stories
- The Evolution of Stories
- Small Stories
- Three Superpowers of Stories
- Stories Are Memorable
- Stories Convey Emotion
- Stories are Meaningful