FREE ARTICLE

Strategy stories are one of the most effective ways to communicate company strategy

Download our free article to learn how you can use strategy stories to reconnect your employees with your company strategy.

Anecdote article image: How to make your strategy stick with a strategic story

A global study of 450 enterprises found 80% felt their strategy was not entirely understood by their employees.1 Of course, it is possible to reconnect employees with their company strategy, but the strategy must first be communicated in an understandable and memorable way. While PowerPoint presentations and CEO roadshows often fail to engage and lack memorable moments, strategic stories are powerful because people can picture them, remember them and retell them.

Download our free article and you will learn:

  • How to find your company’s strategic story;
  • What to include in your company’s strategic story; and
  • Where to tell a strategic story so that it will spread throughout your company.

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1Vanson Bourne (2011). The link between strategic alignment and staff productivity: A survey of decision-makers in enterprise organisations.

ABOUT THE AUTHOR

Shawn Callahan, Founder & Director, AnecdoteShawn is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 11 languages. Shawn works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege of assisting Global 1000 companies such as IBM, Shell, Mars and KPMG.