Free eBook

Find great stories that you can tell at work

Download our free eBook, Character Trumps Credentials, and gain access to 170 questions that will help you find and tell great stories.

Anecdote eBook image: Character Trumps CredentialsA good storyteller needs stories to tell. And there are three main buckets you can dip into to find them: 1) your stories; 2) stories other people tell you; 3) stories from other sources. Character Trumps Credentials focuses on the first bucket and is designed to help you remember your stories.

The eBook contains 170 story-eliciting questions, divided amongst 34 categories. Work through each of the 170 questions, collecting stories as you go, or explore a category that is relevant to something you’ll speak about soon. See what stories come to mind and share them with someone at the first opportunity. You’ll know if they are worth sharing again.

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Shawn Callahan, Founder & Director, Anecdote

Shawn is the author of the award-winning Putting Stories to Work. He is the founder of Anecdote, one of the world’s leading business storytelling consultancies. Shawn works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege of assisting Global 1000 companies such as IBM, Shell, Mars and KPMG.

Mark Schenk, Managing Director, Anecdote

Mark is one of the world’s leading business storytelling consultants. He has been a Director of Anecdote since 2004, and has helped the company grow into the world’s largest business storytelling enterprise, operating in over 28 countries in 11 languages. He works globally with senior leadership teams to improve their ability to communicate clearly and memorably.