Posts Tagged ‘Sales and selling’

 

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116 – The client hero story in your sales example

Posted by  Anecdote International —July 20, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.

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Seven ways to win tenders by thinking like a military commander

Posted by  Mike Adams —March 25, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

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Get to know Mike Adams, Head of Story-Powered Sales

Posted by  Mike Adams —April 30, 2020
Filed in Business storytelling, Communication, Selling

Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.

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The Story Matrix: Three Zucchini Stories, Countless Meanings

Posted by  Amanda Marko —September 11, 2015
Filed in Business storytelling

Finding stories to tell is only part of the challenge for an effective communicator. This 3-part story demonstrates how one story can provide many insights.

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