Blog

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Pushing ideas and actions on people will only lead to resistance. Listen to hear how Captain James Cook used a pull strategy to save his crew from scurvy.

Not all mistakes lead to failures. Listen to hear how one scientist’s carelessness resulted in a life-saving discovery.

Do you put 100% effort into everything you do? Is it making a difference to your performance? Listen to this podcast to hear more!

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.