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Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale?

Shawn and Mark discuss the relevance of this story to: understanding the difference between efficiency and cost cutting, short ‘single point’ storytelling, the retelling factor in stories with disgust, and the importance of avoiding abstraction in your stories.

When preparing a story or a pitch remember the principle of the shitty first draft. Embrace it as this is the first step to where the real rewards lie.

Mastering good storytelling skills is a must for leaders to communicate strategy and engage people. Here are 4 ways to put stories to work.