Blog

Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale?

Shawn and Mark discuss the relevance of this story to: understanding the difference between efficiency and cost cutting, short ‘single point’ storytelling, the retelling factor in stories with disgust, and the importance of avoiding abstraction in your stories.

Have a plan B and keep it top of mind. Listen to hear how a desperate cry for help saved a man’s life just last month.

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.