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Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.

How do stories change minds and influence people? This podcast gives a compelling example of how the right stories can shift strongly held views.

Bringing your data to life is crucial in making others understand why it’s important. If you work with data, this story will be particularly useful for you.