Welcome to SFL Online

These resources accompany the Storytelling for Leaders workshop.

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In the workshop, we covered how to use success stories to communicate the value of what you do. Here are some additional resources around the subject that will help you learn how to craft good success stories, and some theory behind why they are effective.

Blog post
Case studies are dead. Long live success stories
This blog post is written by one of our Partners in India, Indranil Chakraborty. Here IC explores claims that boring case studies are dead, and that success stories are the future. He then gives tips on how and when to use success stories.
https://www.anecdote.com/2015/06/case-studies-success-stories/
Blog post
How to craft effective success stories
Shawn explains how to craft success stories, with sections on perspective and structure.
https://www.anecdote.com/2015/09/effective-success-stories/
YOUTUBE VIDEO
Saving the chocolate reactor
A short 2-minute clip with Arthur Shelly from Cadbury. Here he tells how a bunch of Cadbury’s employees collaborated through the medium of stories, and how it led to a successful change.
https://www.youtube.com/watch?v=XZl7K8V-vtg
Blog post
Finding success stories
Here, Shawn defines what a success story actually is, provides examples. He then explains how to find them within your organisation.
https://www.anecdote.com/2007/02/finding-success-stories/