These resources accompany the Storytelling for Leaders workshop.
The clarity story pattern is a versatile story technique that can be used to communicate strategies, change initiatives, or even to answer questions on the fly. It ensures you address the ‘why’ of things… the part that provides meaning and inspiration.
Here are some additional resources. These links contain a range of examples that illustrate the issues which might be of use to you.
article
Making strategy stick with a strategic story
This article provides detailed guidance on how the clarity story pattern can be used at the strategic level in organisations to communicate strategy right to the front line.
https://www.anecdote.com/making-strategy-stick-article/
Making strategy stick with a strategic story
This article provides detailed guidance on how the clarity story pattern can be used at the strategic level in organisations to communicate strategy right to the front line.
https://www.anecdote.com/making-strategy-stick-article/
blog post
Strategy or strategic clarity?
Lou Gerstner was a big advocate that strategy execution was more important than strategy itself. And one of the keys to strategy execution was achieving what he called ‘strategic clarity’.
https://www.anecdote.com/2015/05/strategy-or-strategic-clarity/
Strategy or strategic clarity?
Lou Gerstner was a big advocate that strategy execution was more important than strategy itself. And one of the keys to strategy execution was achieving what he called ‘strategic clarity’.
https://www.anecdote.com/2015/05/strategy-or-strategic-clarity/
YouTube
Steve Jobs launching iCloud
When Steve Jobs launched iCloud, the first 5 minutes of his talk followed the clarity story pattern. It’s a great example of providing the big picture before the detail and the ‘why’ before the ‘what’.
https://www.youtube.com/watch?v=O_C1TZIT-qQ
Steve Jobs launching iCloud
When Steve Jobs launched iCloud, the first 5 minutes of his talk followed the clarity story pattern. It’s a great example of providing the big picture before the detail and the ‘why’ before the ‘what’.
https://www.youtube.com/watch?v=O_C1TZIT-qQ
TED Talk
Simon Sinek ‘start with why’
This 18-minute TEDx talk from 2009 has been a YouTube hit. Sinek explains that everything comes from the ‘why’ but the majority either don’t know their ‘why’ or simply overlook communicating it. Here he launches ‘People don’t buy what you do, they buy why you do it’.
https://www.youtube.com/watch?v=u4ZoJKF_VuA
Simon Sinek ‘start with why’
This 18-minute TEDx talk from 2009 has been a YouTube hit. Sinek explains that everything comes from the ‘why’ but the majority either don’t know their ‘why’ or simply overlook communicating it. Here he launches ‘People don’t buy what you do, they buy why you do it’.
https://www.youtube.com/watch?v=u4ZoJKF_VuA