Story can be used in many parts of the interview process to make the tasks of the applicant and interviewer less challenging. Mark Schenk explains how.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

Worldwide employee engagement levels are low. Shawn Callahan explains where you might find the knowledge to reverse this trend within your organisation.

Corporate Storytelling—The Essential Guide By: Shawn Callahan, Mark Schenk, Mike Adams, Paul Ichilcik The Story-Powered Organisation The definitive guide to corporate storytelling in 2022.   …

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

Meet Paul Honeywell, Chairman of Anecdote and head of the new Anecdote UK office. Read all about Paul’s fascinating career here.

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.

Dorothy Vaughan was a mathematician who worked for NASA during the 1960s. Her story is an excellent example of effectively responding to disruption.

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.