Private coaching with Shawn
I coach a small number of senior executives and high-potential leaders who want to lift their influence through better business storytelling.
You don’t need more training.
You need your words to land when it matters.
One of my clients, a regional GM, said his words evaporated after every town hall. Smart guy. Clear strategy. No traction.
We reshaped just two stories. Weeks later, people were quoting him back in meetings.
That’s the shift this work creates.
You’re likely here because:
- You’re leading a business unit, a function, or a major change
- You’re across the detail, but your message isn’t cutting through
- You want people aligned, not just informed
- You’ve done training, read the books, and still default to slides and dot points
- You want something that feels natural and true to how you think.
That’s what my private coaching is for.
What changes when this works
A senior leader in a global pharma company opened her next board presentation with a short, true story. The room locked in. She walked out with full support for her initiative.
Clients typically leave with:
- Clearer thinking under pressure
- Stronger presence in the room
- A practical way to spot and shape their own stories
- Messages that make strategy feel real
- Confidence to speak without hiding behind slides
- Fewer words, more impact.
This isn’t about performance. It’s about clarity, connection, and results through communication.
How I work with you
A Chief Risk Officer once said to me, “I don’t need more theory. I need help saying this in plain English.” Three sessions later, she had five go-to stories she now uses with her exec and board.
When you work with me privately:
- It’s one-on-one
- Everything is applied to real situations you’re dealing with right now
- You get direct, honest feedback
- We work on your actual conversations, not invented ones
- I’m accessible between sessions to keep momentum going.
A bit about me
I founded Anecdote after years of watching smart leaders lose rooms with good ideas poorly expressed. Since then, I’ve coached leaders across energy, finance, government, professional services, and global consumer brands.
I’m practical. I don’t do fluff. I care about whether what you say actually works in the room.
You’ll also receive a copy of my book, Putting Stories to Work, as part of the process.
Your investment
This coaching program is:
US$2,500
A CFO once told me the return came in the first meeting where his exec team finally understood why the numbers mattered.
Ready to go?
If you’d like to work together, click below to book your first session and lock in your place.