People tend to do what they have always done, and sometimes without reason. Listen to hear how a grandmother’s necessity became her children’s norm.

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.

How can you utilise story techniques when presenting an innovation? Listen to hear innovation expert, Paul Chapman, share his experiences.

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

Corporate Storytelling—The Essential Guide By: Shawn Callahan, Mark Schenk, Mike Adams, Paul Ichilcik The Story-Powered Organisation The definitive guide to corporate storytelling in 2021.   …

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.