Search Results for: change management

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095 – Wolf stories in sheep’s clothing

Posted by  Anecdote International —February 16, 2021
Filed in Business storytelling, Communication, Culture, Podcast

People tend to do what they have always done, and sometimes without reason. Listen to hear how a grandmother’s necessity became her children’s norm.

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090 – Corporate Storytelling—Job applications and interviews

Posted by  Anecdote International —January 12, 2021
Filed in Communication, Corporate Storytelling, Podcast

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.

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086 – Corporate Storytelling—Innovation with Paul Chapman

How can you utilise story techniques when presenting an innovation? Listen to hear innovation expert, Paul Chapman, share his experiences.

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081 – Hungry public gobbles up MSG tale

Posted by  Anecdote International —October 27, 2020
Filed in Business storytelling, Podcast

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.

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080 – Crummy early adoption for first bread slicer

Posted by  Anecdote International —October 20, 2020
Filed in Business storytelling, Insight, Podcast

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

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Corporate Storytelling

Posted by  Kerenza Smith —September 8, 2020
Filed in

Corporate Storytelling—The Essential Guide By: Shawn Callahan, Mark Schenk, Mike Adams, Paul Ichilcik The Story-Powered Organisation The definitive guide to corporate storytelling in 2021.   …

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074 – It’s not how good you say you are

Posted by  Anecdote International —September 8, 2020
Filed in Culture, Podcast, Selling

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

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069 – How a reason can clarify your why

Posted by  Anecdote International —August 4, 2020
Filed in Culture, Insight, Podcast

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

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Setting up a tagging strategy for your story bank

Posted by  Mark Schenk —July 1, 2020
Filed in Anecdotes, Business storytelling, Communication

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.

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060 – Sleepy racers run towards Cliff

Posted by  Anecdote International —June 2, 2020
Filed in Business storytelling, Insight, Podcast

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

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