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005 – The street corner experiment

Posted by  Shawn Callahan —February 5, 2018
Filed in Business storytelling, Podcast

A story type we love here at Anecdote is the story of a scientific experiment. It has the double benefit of giving you a story with a good business point and it’s based on peer reviewed research. An experiment story has authority, especially with people who value evidence and science. This week’s story is the […]

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How to reduce your story anxiety

Posted by  Shawn Callahan —December 12, 2017
Filed in Events, Leadership Posts

Stories are stressing out our business leaders. That’s right, our leaders are getting anxious, on edge. Why? Well, as one general manager put it to me this week, ‘Everyone is talking about stories. We’re told we need to know our story—the story of our product, our program, the change we’re making. We have to find […]

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

As Edward R. Tufte published each of his beautiful books on the visual display of complex data – The Visual Display of Quantitative Information (1983)1, Envisioning Information (1990)2 and Visual Explanations (1997)3 – I became more and more fascinated by the question of how to grab the attention of decision-makers and inspire them to act […]

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Putting Stories to Work – Mastering Business Storytelling – Introduction

Posted by  Shawn Callahan —January 12, 2016
Filed in Business storytelling, News

You might have noticed that I haven’t been as busy on the blog last year as I normally would. Instead I’ve been tapping out a new book I’ve called, Putting Stories to Work. It will be published on the 20th of March, which is world storytelling day. The first edition will be a limited hardcover. You […]

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Putting Stories to Work – Mastering Business Storytelling

Posted by  Kerenza Smith —December 17, 2015
Filed in

Buy the book: Putting Stories to Work MASTERING BUSINESS STORYTELLING The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling. Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.     WHAT YOU’LL LEARN How to develop the habit of business storytelling to […]

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

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How to detect lies with a storytelling technique

Posted by  Mark Schenk —May 8, 2015
Filed in Communication

The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph first made an appearance. Psychologists such as the influential Paul Ekman swear by the technique, and they have the backing of popular culture in the form of TV shows like […]

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Tipping the scales in your favour in the attention economy

Posted by  Shawn Callahan —January 29, 2014
Filed in Business storytelling

The story I’m about to share featured in a case study we recently published about our work with Yammer. It got me thinking about something Ursula (the protagonist in the story) did that all business leaders are trying to achieve. Have a read and let’s have a look. Ursula Llabres had just 10 minutes to communicate […]

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A good boss acts like a shield to corporate BS

Posted by  Shawn Callahan —November 4, 2013
Filed in Anecdotes, Leadership Posts

It’s not easy to be a good boss. In a 30 year career I can count three (thanks Walt, Amy and Steve). Stanford business professor, Bob Sutton, says that acting as a shield for your employees is one of the important tasks of a leader. And being a good boss means fostering the culture and […]

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