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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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Untapped power of your employees—story listening

Posted by  Shawn Callahan —September 17, 2020
Filed in Communication, Culture, Employee Engagement

Worldwide employee engagement levels are low. Shawn Callahan explains where you might find the knowledge to reverse this trend within your organisation.

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Corporate Storytelling

Posted by  Kerenza Smith —September 8, 2020
Filed in

Corporate Storytelling—The Essential Guide By: Shawn Callahan, Mark Schenk, Mike Adams, Paul Ichilcik The Story-Powered Organisation The definitive guide to corporate storytelling in 2022.   …

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066 – Atari hero transforms extraterrestrial into subterranean

Posted by  Anecdote International —July 14, 2020
Filed in Insight, Podcast

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

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Paul Honeywell—An Introduction to Anecdote’s Chairman

Posted by  Paul Honeywell —March 2, 2020
Filed in Business storytelling, News

Meet Paul Honeywell, Chairman of Anecdote and head of the new Anecdote UK office. Read all about Paul’s fascinating career here.

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053 – Andy habits build rapport

Posted by  Anecdote International —January 21, 2020
Filed in Business storytelling, Podcast

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.

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052 – Pepsi and Apple in new containers

Posted by  Anecdote International —December 16, 2019
Filed in Business storytelling, Podcast

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.

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037 – Fortran reveals Hidden Figures

Posted by  Anecdote International —January 30, 2019
Filed in Business storytelling, Podcast

Dorothy Vaughan was a mathematician who worked for NASA during the 1960s. Her story is an excellent example of effectively responding to disruption.

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

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