January, 2019 | Published by Anecdote - Putting Stories to Work.
Welcome to the first edition of Anecdotally for 2019! Each month we share three things: a story, a storytelling tip and an interesting article. We hope you enjoy this month's content!
Reading time for this issue: 3 minutes
A STORY: Fortran reveals Hidden Figures
This month on Anecdotally Speaking, Mark shared the story of Dorothy Vaughan, a mathematician who worked as a ‘human computer’ for NASA during the 1960s.
You can watch Mark retell this story in 230 seconds by clicking on the image below.
You can listen to the entire episode, and learn where to use this story, here.
A TIP: How to use storytelling for deeply analytic and scientific communities
Last month, Shawn visited San Jose and gave a 90-minute talk to 16 Silicon Valley CEOs. They all spoke highly of business storytelling, but asked 'How do you do storytelling with deeply analytic and scientific communities, both internally and externally?' Shawn wrote a blog postdetailing his answer. The steps he suggested they take were:
Illustrate that everyone is a storyteller and that storytelling is a natural thing to do;
Show how effective a story is compared to just the plain facts;
Make sure they know that stories contain facts, that it is important to share true stories, and that stories don’t have to be personal;
Help them tell effective stories and weave these stories into presentations;
Encourage them to use the point-followed-by-story approach, where, for each point they make, they share a story.
You can learn more about each step, and read the entire blog post, here.
AN ARTICLE: The brain retrieves memories in reverse
PsyBlog recently published an article announcing the results of a study conducted by Juan Linde-Domingo et al. The study found that “when we recall something, we reach for the ‘gist’ of it first and then try to fill in the details.”
When we create memories, we tend to notice the details first, like shape, colour and texture, then recognise that those details make up a person, animal or object. When we remember them, we do the opposite. We first think of the subject, then the details.
Studies like this one support the use of business storytelling and, in particular, the use of an overarching clarity story. We are much more inclined to remember the gist of a story than we are to remember the details of particular facts and figures.
PsyBlog subscribers can read the entire article here. If you're not a subscriber, you can find the published study here.
UPCOMING EVENTS: Melbourne, Sydney, Washington and Amsterdam
26 Mar | Melbourne, AUS Storytelling for Leaders
27 Mar | Melbourne, AUS Storytelling for Sales
01 Apr | Sydney, AUS Storytelling for Leaders
02 Apr | Sydney, AUS Storytelling for Sales
19-22 May | Washington, USA ATD International Conference & Exposition
20-21 Jun | Amsterdam, NLD GTD Summit
For our complete 2019 events schedule, information and tickets visit our events webpage. More international and Australian events will be announced soon!
Have you been listening to our podcast, Anecdotally Speaking? Show your support and vote for us in the Australian Podcast Awards!