Archive for the ‘News’ Category

Expanding our Storytelling for Leaders partner network

Posted by  Mark Schenk —September 16, 2014
Filed in News

Last weekend I was in Copenhagen as part of the Persona Global annual conference. Much of the weekend was spent certifying six new Partners to …

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Anecdote turns 10

Posted by  Shawn Callahan —August 11, 2014
Filed in News

10 years ago on this date I wandered into the registration office to register Anecdote as a new business with the view that we could …

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New European Storytelling for Leaders Partners

Posted by  Mark Schenk —July 8, 2014
Filed in News

On 19 and 20 June I was in London to run the accreditation program for a few of our new Storytelling for Leaders (TM) Partners. We …

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Whoever tells the best story wins

Posted by  Mark Schenk —April 16, 2014
Filed in Fun, News

In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and …

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Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned …

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Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just …

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

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Storytelling for Sales Public workshop in Melbourne – only 2 days to go

Posted by  Kevin Bishop —March 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways …

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Storytelling for Leaders – London

Posted by  Daryl Cook —March 14, 2013
Filed in News

We’re very excited to announce that we’ll be running our popular *Storytelling for Leaders* program in London on Monday, 17th June 2013. This opportunity doesn’t …

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Storytelling for Sales in Melbourne

Posted by  Daryl Cook —March 7, 2013
Filed in News

Continuing our series of public workshops in 2013, we’re really excited about running our *Storytelling for Sales* program in Melbourne on Wednesday, 20th March 2013. …

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