Blog

Step one in any communications course is to consider the audience. In practice, few people do it in a methodical way. Here’s a simple, practical approach.

Every interaction you have with an employee is an opportunity to build engagement or destroy it. What do you usually do? Listen to hear how a small moment influenced how Dwayne ‘The Rock’ Johnson interacts with fans!

When managers are asked how they engage their employees, highlighting progress is rarely mentioned. But this can make a big difference to productivity.

No matter what you’ve decided to do in response to COVID-19, the key step will be communicating your decisions clearly and influentially. You need to find and craft your Response Story. In this post, we explain how.

Did you experience something at high school that you will remember forever? Listen to hear a group of high school students’ invaluable experience!

In this podcast Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best.

Learn to create more stories within your organisation by taking ordinary moments and turning them into memorable experiences people will share with others.

It’s easy to ask someone to do something difficult when it doesn’t affect us directly. Next time you ask, use this fantastic story to show your support.

Accountants can use storytelling to better engage, and inform, their audiences and become better business partners. Learn from the examples in this post.

Full of stories about the operations General Stanley McChrystal’s task force conducted in Iraq, this book is great inspiration for change. Find out more.