Archive for the ‘Communication’ Category

Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and …

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Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced …

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For those at the top, fostering engagement is a daily routine

The benefits of employee engagement It has been proven that employee engagement is strongly linked to overall company performance. Poor engagement leads to high staff …

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How to detect lies with a storytelling technique

Posted by  Mark Schenk —May 8, 2015
Filed in Communication

The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph …

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A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

The problem with a negative story Being negative is an easy trap to fall into. When trying to prove a point or change someone’s mind, …

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A simple business storytelling mistake

Posted by  Shawn Callahan —December 9, 2014
Filed in Business storytelling, Communication

The word ‘story’ is vexed in business. Imagine this scene. A senior leader stands in front of his people to give a presentation on the …

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Leadership conducted with passion, teaching and storytelling

Posted by  Christopher Kogler —December 4, 2014
Filed in Business storytelling, Communication

Maestro Benjamin Zander – an amazingly approachable human being My wife, Kate, and I were in Boston, Massachusetts recently visiting our son Sebastian, who’s now attending university …

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Starting with your point doubles your business story recall

Posted by  Shawn Callahan —November 21, 2014
Filed in Business storytelling, Communication

We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help …

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An amazing experience and why customer service is really everybody’s job

Posted by  Christopher Kogler —September 9, 2014
Filed in Communication

My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth …

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Sustainability Stories – Conundrum and Opportunity

Posted by  Christopher Kogler —July 10, 2014
Filed in Communication

We’ve all read and heard the word sustainability but how many of us can articulate what it means? When I started working in the sustainability …

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