Archive for the ‘Communication’ Category

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Why you must complete that shitty first draft, and fast

Posted by  Mark Schenk —May 18, 2016
Filed in Communication

In late 2014 I went to Dubai to run a three-day story session with 40 salespeople. Over the first two days we practised the core storytelling skills. The last day was devoted to what I call a pitch-off. I broke the salespeople up into six groups and asked each one to create its own version […]

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left. Images vs words Meaning vs gobbledygook Emotion vs meh Concrete vs abstract […]

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The value of a pause in changing people’s minds

Posted by  Shawn Callahan —March 10, 2016
Filed in Anecdotes, Communication

I recently attended my local IABC chapter’s 2016 kick-off event, talk55. Twelve speakers had five minutes each to share an idea using only five slides. I shared five tips for business storytelling. Here are my slides. At the networking drinks after the talks I met Tim Reid, a towering figure with a chiselled jaw who […]

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Lou Hoffman’s blog, Ishmael’s Corner, has been one of my favourites for as long as I can remember. He’s a wonderful writer who understands business storytelling deeply. And over the years we’ve exchanged tweets but never met until recently when one of those tweets led to a phone conversation about, of all things, measuring the […]

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Productivity Tips – Avoiding avoidable email mistakes

Posted by  Mark Schenk —November 30, 2015
Filed in Communication

About 6 years ago, a participant in a leadership program explained how she had found her dream job and put in place a comprehensive plan to get that job. It took about six months, but she finally got the offer. “But I turned it down” she said. She explained “I was at home with my […]

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their Best Fiction Reads of 2013. Last month I was asked to give an impromptu presentation at a leading merchant bank on the value of storytelling. In this particular department they […]

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How can we help people to reconnect?

Posted by  Ronald van Domburg —August 13, 2015
Filed in Communication, Insight

Are you performing in the wrong play? Every human being has the desire to be part of a community. We all know the feeling – the longing to be included in a group, how nice that feels. It’s like how a warm bath makes you feel safe and right at home. But we all also […]

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and opinions. These can sound very impressive but they are hard to understand and remember. To an audience, these often just sound like blah, blah, blah. Get your message to stick To […]

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Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. Often trying […]

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