Archive for the ‘Business storytelling’ Category
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Years
Steve Jobs tells three stories about himself
A couple of days ago Steve Jobs made the commencement address to students at Stanford. He tells three simple stories about himself with great effect. …
Read MoreNew Anecdote white paper available: using narrative to align brand and customer service
Narrative techniques can be applied effectively across a wide range of business issues—the more difficult the better. I’ve been recently working on how to use …
Read MoreStorytelling versus storysensemaking
It’s interesting how a word affects what we do. Take ‘storytelling’. This is a hot topic in business and marketing today evidenced by the books …
Read MoreBeyond bullets
Chris Atkinson has written a book on how to make better presentations using a narrative approach. His blog and website (beyond bullets) brim with practical ideas. …
Read MoreCrafting good anecdote circle questions
Successful anecdote circle facilitation hinges on the judicious use of open, story-eliciting questions. I’ve dashed off this short guide on how to create effective questions for …
Read MoreTypes of organisational narrative
Until recently (yesterday actually) I have differentiated two types of organisational stories: those crafted to persuade an audience—this approach is typified by Steve Denning’s work …
Read MoreCharacter traits
When extracting archetypes from a body of narrative, I have found it useful to give the workshop participants a large list of character traits to …
Read MoreApple anecdotes – stories of the macintosh
If you want to see the power of anecdotes, just check out this site by Andy Hertzfeld. Andy has collected 117 anecdotes that document the …
Read MoreSome good quotes in support of narrative in business
If you are building a business case to use narrative techniques in your organisation, here are some great quotes to sprinkle throughout the story you …
Read MoreComplexity, Stories, and Knowing
Ken Baskin presented this paper at the 2004 International Workshop on Complexity and Philosophy. I haven’t had a chance to read the paper yet but …
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