Archive for the ‘Business storytelling’ Category

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Maxine McKew tells three anecdotes

Posted by  Shawn Callahan —November 27, 2007
Filed in Anecdotes, Business storytelling

People vote for politicians based on the emotions they generate not the intellectual merits of their policies.1 And emotion is generated by the stories we are told and the stories we tell ourselves. We watch the candidates and observe what they do and tell ourselves a story about the type of person they are and […]

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Storytelling a key factor in Rudd’s win

Posted by  Shawn Callahan —November 26, 2007
Filed in Business storytelling

Here’s a piece in the Sydney Morning Herald making the case for storytelling as a key factor in Kevin Rudd’s success. Kevin Rudd’s campaign was successful in crafting such a narrative. First, he got the audience’s attention because he was new. This allowed him to play the future card and frame the Coalition as backward-looking. […]

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Truth and fact in stories

Posted by  Shawn Callahan —November 21, 2007
Filed in Business storytelling

I’m often asked, “What happens if the story is untruthful? Wont that skew the participant’s viewpoint?” Robert McKee makes this paradoxical observation which you might find helpful. “What happens is fact, not truth. Truth us what we think about what happens.” McKee, Robert. Substance, Structure, Style, and the Principles of Screenwriting. New York: ReganBooks, 1997.

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Keynote speaking – organisational storytelling

Posted by  Shawn Callahan —November 20, 2007
Filed in Business storytelling

Mark and I love speaking to audiences of all shapes and sizes and we have had the privilege over the years to give seminars and workshops to large and small groups. Our clients seem to enjoy our talks (sometimes they are more like workshops) and report significant impacts as a result of our presentations and […]

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Three stories and an argument

Posted by  Shawn Callahan —November 13, 2007
Filed in Business storytelling

Larry Lessig has a presentation style named after him. You guessed it, the Lessig Method. Professor Lessig is a copyright expert and champion of creative commons. And in this presentation he demonstrates the power of presenting stories before presenting his argument. Steve Denning makes the point in his latest book, The Secret Language of Leadership, […]

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Last week’s conversation at the Churchill Club

Posted by  Shawn Callahan —November 12, 2007
Filed in Business storytelling

Last week the Churchill Club hosted a conversation titled, What’s Your Story? Leon Gettler (journalist at The Age), Andrea Lemon (scriptwriter, author, theatre director and circus ethnographer) and I formed the panel. Brendan Lewis, the club’s executive director, recorded the session and here it is. Download the mp3 to your iPod and listen when you […]

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Stories make brands stronger

Posted by  Shawn Callahan —November 7, 2007
Filed in Business storytelling

Brandweek reports that the Advertising Research Foundation has just completed a three year study on the effectiveness of TV advertisements in the USA and found that storytelling was the top factor for a successful commercial. The report contends that in many ways, advertising is stuck in the past. The 20th century was dominated by a […]

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Hardly a story to be heard in the Australian political campaign

Posted by  Shawn Callahan —November 4, 2007
Filed in Business storytelling

I have been listening carefully to the politcians on both sides of the Australian political fence in the run up to our election day on the 24th of November. And surprisingly I can’t remember a single anecdote or story from either of the leaders or or that matter from their team members. Mind you I […]

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50 Web2.0 ways to tell a story

Posted by  Shawn Callahan —October 15, 2007
Filed in Business storytelling, Collaboration

The guys at Cogdogroo have documented 50 web2.0 applications you can use to tell a story. http://cogdogroo.wikispaces.com/StoryTools It’s a wiki so you can help them improve their resource. Technorati Tags: web 2.0

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Power of storytelling

Posted by  Mark Schenk —October 1, 2007
Filed in Business storytelling

We have blogged previously about 50 Lessons, a site featuring over 500 short videos of business leaders describing some of their key learnings. There are two videos here that describe why stories are powerful. Well worth a look.

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