Archive for the ‘Business storytelling’ Category

Storytelling for Sales – First ever public workshop (Melbourne, 20th March 2013)

Posted by  Kevin Bishop —February 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways …

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No place for poor fiction

Posted by  Mark Schenk —January 24, 2013
Filed in Business storytelling, Leadership Posts

Last Thursday, I met an executive encountering some significant challenges in a major culture change underway in his organisation. He had been inspired to use …

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Fact telling versus story telling

Posted by  Shawn Callahan —January 20, 2013
Filed in Business storytelling

I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a …

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Even Lance Armstrong is jumping on the ‘story’ bandwagon

Posted by  Kevin Bishop —January 18, 2013
Filed in Business storytelling

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term …

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Storytelling Tips for Leaders – Be Natural

Posted by  Shawn Callahan —January 18, 2013
Filed in Business storytelling

One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the …

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Storytelling for sales – announcing our latest offering

Posted by  Kevin Bishop —January 15, 2013
Filed in Business storytelling

At the end of the day, we are all looking for better ways to sell. This means better ways to build relationships with our clients, …

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Calling all you story spotters

Posted by  Kevin Bishop —January 11, 2013
Filed in Business storytelling

I have been doing a lot of thinking lately around the concept of story-triggering. How people’s, especially leaders, actions cause people to retell the story …

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Storytelling Tips for Leaders – Spotting Stories

Posted by  Shawn Callahan —January 10, 2013
Filed in Business storytelling

This is the first in a series we’ve recorded. If you would like to see them every Monday morning subscribe to our YouTube Channel and …

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