Archive for the ‘Business storytelling’ Category


Leadership at all levels

Posted by  Mark Schenk —October 13, 2010
Filed in Anecdotes, Business storytelling

I spend an enjoyable day yesterday at the AFR leadership conference in Sydney. The first speaker was Alex Malley, CEO of CPA Australia. Alex noted that all of us have childhood experiences that shape our views on leadership. He told a story about his first leadership experience. My recollection of his story is as follows: […]

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A simple practice for building your story repertoire

Posted by  Shawn Callahan —September 19, 2010
Filed in Anecdotes, Business storytelling

How do you remember so many stories? I get this question a lot and for some time I didn’t really know the answer. I certainly believe stories are important, that they are memorable, help you connect with your audience and all the other many benefits we talk about on this blog. But how does one […]

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How do you organise your stories?

Posted by  Shawn Callahan —August 17, 2010
Filed in Business storytelling, Communication

I didn’t realise it at the time but when we started this blog back in 2004 we were creating a type of story bank where we could go back and retrieve great stories to tell. Recently we have made this more accessible with Story Finder. We have an even more sophisticated system we use internally […]

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Stories or just the facts?

Posted by  Shawn Callahan —August 6, 2010
Filed in Anecdotes, Business storytelling

Bob Dickman, who wrote Elements of Persausion, just sent me this note that has this thought provoking story in it which I though you would like. If you are in California you might like to attend his storytelling workshop. I’ve just returned from visiting some friends of mine in Maui. They told me an amazing […]

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Richard Branson launches Virgin Money with a simple clarity story

Posted by  Shawn Callahan —August 1, 2010
Filed in Anecdotes, Business storytelling, Strategy

Last week I was driving to basketball with my daughter listening to Hamish and Andy on the radio. Richard Branson was up next to talk about the launch of Virgin Money and this is what he said (perhaps not word perfect but how I remember it): Andy: so tell us about this new venture Sir […]

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It’s a Marathon – Not Magic – New Webinar

Posted by  Shawn Callahan —July 21, 2010
Filed in Business storytelling, News

Last year Terrence Gargiulo and I delivered a webinar in the triple threat of storytelling. It was really popular and we had a great time doing it. Well we’re back for another webinar, this time we’re exploring how to become a better storyteller by applying some specific and deliberate practices. Here is our little marketing […]

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How to get your story heard at work

Posted by  Shawn Callahan —July 11, 2010
Filed in Business storytelling

In a fast paced workplace dominated by tasked focussed folk hell bent on ticking boxes and creating outputs, it can be difficult to get your story heard. The conversation can go something like this: “OK, what’s the next item on the agenda?” The preceding conversation reminded Jean-Pierre of something they should really avoid that happened […]

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Storytelling in the wild and the need for chit chat

Posted by  Shawn Callahan —June 16, 2010
Filed in Business storytelling

When you go hunting for a story, for say a presentation you’re about to give, you’re taking something that normally lives and breathes in an informal environment and transporting it to a more formal organisational setting. It’s OK to do this of course as long as you understand what this beast is like in its […]

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Leadership Storytelling – 20 minute podcast

Posted by  Shawn Callahan —June 2, 2010
Filed in Anecdotes, Business storytelling, Leadership Posts

Are you tired of reading blog posts? For a change how about just listening about storytelling? Makes sense really. I recorded this podcast for a group of executives in New York and thought you might also enjoy it. It describes why I think storytelling is an important leadership skills, why stories have impact, provides a […]

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Listening, mentoring, storytelling

Posted by  Shawn Callahan —May 26, 2010
Filed in Business storytelling

I’m sitting in a cafe thinking about what makes a great listener. I can see a few. They’re leaning forward, nodding, smiling, asking questions. You can tell they want to be there and that they care about the person they are listening to. They’re not glancing at their watch, their phones and there’re no computer […]

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