Archive for the ‘Business storytelling’ Category

Master the art of collecting stories with these resources

Posted by  Tom Graves —March 9, 2017
Filed in Business storytelling, Communication

How do we collect stories? How do we know which stories to collect, and why? Make collecting stories easy with these easy to use techniques.

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Improve the effectiveness of what you do with feedback loops and stories

Posted by  Tom Graves —March 7, 2017
Filed in Business storytelling, Collaboration

How do we learn in action? How do we improve what we do – particularly when working together with others? Try feedback loops and stories as described here.

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Beat business jargon by using stories to counter smart-talk

Posted by  Tom Graves —March 2, 2017
Filed in Business storytelling, Insight

He looks the part; knows all the right business jargon; can quote chapter-and-verse from all the best-known practitioners. But is it all empty ‘smart-talk’?

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

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The Value of Stories in Successful Project Delivery

Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

In 2011 we launched TheStoryTest.com to help people develop their ability to spot stories. Now armed with 6 years of data, we present the insights here.

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11 Gift Ideas for the Storyteller in Your Life

Posted by  Shelley Fenech —December 16, 2016
Filed in Business storytelling, Fun

Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.

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