Blog

Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…

Senior staff members who use story style language when engaging with their employees build credibility, authenticity, and engagement.

The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.

Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.

How do your leaders respond in a crisis? Is their strategy succinct? Listen to hear how by removing ambiguity and clearly communicating with your employees can make all the difference.

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

When managers are asked how they engage their employees, highlighting progress is rarely mentioned. But this can make a big difference to productivity.