Archive for the ‘Business storytelling’ Category
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Years
220 – Paul Fairweather: Storytelling and Creating Without Fear
Filed in Anecdotes, Business storytelling, Podcast
In Episode 220 Paul Fairweather joins Anecdotally Speaking to discuss all things storytelling and creativity in business and beyond. In Episode 220 of Anecdotally Speaking, …
Read MoreUnlock Your Business Storytelling Superpower: Find Stories, Don’t Craft
This week, I Zoomed with the head of marketing at an insurance company in New York. At one point, he talked about crafting brand stories …
Read MoreMake it visual
I’m about halfway through writing a new book in which I recount 40+ tips for business storytelling. It’s the sort of book you can dip …
Read MoreThe Real Secret to British Cycling’s Success: More Than Just Marginal Gains
It’s important to verify the stories you hear. One story I didn’t verify was the one I read in James Clear’s book, Atomic Habits, about …
Read MorePreserving Vital Knowledge: A Storytelling Approach
Learn how to use storytelling to capture and transfer vital knowledge when key personnel leave your company, preserving strategic vision, core values, and critical relationships to ensure continuity and maintain a competitive edge.
Read MoreRaise the stakes
Filed in Business storytelling, Communication, Corporate Storytelling
Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.
Read MoreNiche groups love niche stories
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …
Read MoreCountering disinformation
During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …
Read MoreA good story surprises us
I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …
Read MoreWhen to use a story to structure an entire presentation
Filed in Business storytelling, Communication, Corporate Storytelling
Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.
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