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This week’s episode of the Podcast brings us to Russia, and a story about how when the going gets tough, a great company relies on its values for guidance.

Working as a team is rarely smooth sailing. This week’s podcast tells how those moments of conflict are often simply part of the creative process.

In this episode of the podcast we hear a story about the importance of checklists, and how this simple organisational aid can change the course of history.

If things aren’t working out, quitting is often an option. But sometimes it pays to ask an expert first, as this week’s story illustrates.

Storytelling with an emotional impact is a great way to grab people’s attention and make a serious point, as we hear in this week’s podcast:

In this podcast we provide some examples of apocryphal stories and we dig into how to tell them, when to use them, and discuss the potential pitfalls.

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

This episode of the podcast tells the story of Janusz Kamiemski, who saw an opportunity to chase his dream, followed it, and got a surprise at the end.

This episode of the podcast tells a story about how the smallest action can make a huge difference to those under your leadership.

There are many great stories out there that can be used to make business points. But avoid these overused stories, as they can reduce your credibility.