Blog

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example:

It’s easy to ask someone to do something difficult when it doesn’t affect us directly. Next time you ask, use this fantastic story to show your support.

Confirmation bias affects us all. Hidden assumptions can cost dearly when it comes to tackling complex issues in business and society. Learn more here:

When storytelling with slides to influence and persuade, think about the emotions you are conveying, then craft slides that amplify them. Here’s how.

Imagine you’re trying to help people understand that it’s important to dress for the job that you want. You might tell people this story.

Like the bulk of an iceberg hidden below the water, the stories shaping your culture may not be fully visible. What stories are shaping your organisation?

There is nothing better than to be able to illustrate a point with a story, but how do you remember the right story when you need it? Try this process.

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

My involvement with storytelling in business started back in 1998, when I joined the UK Audit Commission as a researcher. At that time, the Audit …