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Years
021 – Rolling stones to hidden gems
Working as a team is rarely smooth sailing. This week’s podcast tells how those moments of conflict are often simply part of the creative process.
Read More020 – Twists and turns of a flying fortress
In this episode of the podcast we hear a story about the importance of checklists, and how this simple organisational aid can change the course of history.
Read More019 – Three feet away from the gold seam
If things aren’t working out, quitting is often an option. But sometimes it pays to ask an expert first, as this week’s story illustrates.
Read More018 – Are you married?
Storytelling with an emotional impact is a great way to grab people’s attention and make a serious point, as we hear in this week’s podcast:
Read More017 – All about apocryphal stories
In this podcast we provide some examples of apocryphal stories and we dig into how to tell them, when to use them, and discuss the potential pitfalls.
Read More016 – Tips for strawberry flavour
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.
Read More015 – Empty bunks in tall ships
This episode of the podcast tells the story of Janusz Kamiemski, who saw an opportunity to chase his dream, followed it, and got a surprise at the end.
Read More014 – It ain’t what you do
This episode of the podcast tells a story about how the smallest action can make a huge difference to those under your leadership.
Read MoreDon’t lose your credibility, avoid telling these stories
There are many great stories out there that can be used to make business points. But avoid these overused stories, as they can reduce your credibility.
Read MoreStorytelling tips you can try: the effect music has on purchasing decisions
If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.
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