Blog

Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…

The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.

Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.

Can you share an example of a time where you’ve refused to give up? Listen to hear Jaya Machet, an Anecdote Partner and Executive Coach, share a story that might spark your own!

Do you put 100% effort into everything you do? Is it making a difference to your performance? Listen to this podcast to hear more!

Shawn Callahan shares how Brené Brown and Kevin Hart use vulnerability and humour in communicating their messages in multiple stories.

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.