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True importance

Posted by  Shawn Callahan —March 24, 2011
Filed in Anecdotes, Business storytelling, Leadership Posts

This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating the meaning of true importance. “This was about 20 years ago when I was the aide to the Army Chief of Staff in the Pentagon and Colin Powell was the […]

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TheStoryTest–build your skill in spotting stories

Posted by  Shawn Callahan —March 20, 2011
Filed in Anecdotes, Business storytelling

We developed TheStoryTest.com to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell the difference between a story and say, an opinion, or an analogy or even a case study. A good storyteller’s ears prick up as soon as one starts and they […]

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How to connect with the “I’m Like You” story

Posted by  Shawn Callahan —March 1, 2011
Filed in Business storytelling

Annette Simmons says that there are some story types you just should know and be able to tell, namely: Who am I? and Why am I here? I’d like to add another story type which will help you to connect, which I’ll call the “I’m Like You” story. Robert Cialdini describes a fascinating experiment in […]

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Scott Berkun encourages storytelling

Posted by  Shawn Callahan —February 6, 2011
Filed in Business storytelling

My friend Donal O Duibhir keeps an eye out for story-related tidbits for me (thanks Donal). Today he sent me this 5 min video of Scott Berkun describing how to deliver an Ignite talk (sounds just like a Pecha Kucha). He starts with “I think storytelling is everything …” Nice. You have my attention Scott. […]

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Announcing our business storytelling workshop series for 2011

Posted by  Shawn Callahan —February 3, 2011
Filed in Business storytelling, News

It’s been a few years since we publicly ran our workshops in Australia. We’ve been focussed on delivering them internally to our clients. But in May this year we are running Storytelling for Business Leaders workshops in Brisbane, Canberra, Melbourne and Sydney. Click here to find out more and to buy your tickets. Lots of […]

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Storytelling for Business Leaders in London

Posted by  Shawn Callahan —January 27, 2011
Filed in News

Online event registration for Storytelling for Business Leaders

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Five conditions that encourage stories

Posted by  Shawn Callahan —January 20, 2011
Filed in Business storytelling

If you read this blog there is a good chance you firmly believe in the power of stories. You might have also come to the conclusion, like I have, that it’s mighty hard to find stories when you need them. A better strategy is to collect stories when they’re told, index them and be able […]

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The Uncanny Valley of Business Storytelling

Posted by  Shawn Callahan —January 4, 2011
Filed in Business storytelling, Communication

Why do some business storytelling efforts fail spectacularly? I hear sponsors of some of these failed attempts (they’re brave enough to call us in after their bad experience) saying, “storytelling just didn’t suit our culture” or “we just didn’t click with the person we brought in to help us.” I suspect these are merely superficial […]

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Anecdote’s Storytelling Workshop in London – Feb 2011

Posted by  Shawn Callahan —December 13, 2010
Filed in Business storytelling, News

To register for this workshop visit http://anecdote-sbl-london-2011.eventbrite.com/ Wednesday 16th February 2011, 9am-5pm Seats are limited. Last year we sold out quickly. Please register to confirm your seat. “Last year when I ran this workshop in London two participants, Kevin and Greg, moved their families to Australia and Kevin is now working for Anecdote. So is […]

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Sneak preview of Zahmoo – the world’s first story bank in the cloud

Posted by  Shawn Callahan —December 7, 2010
Filed in News

For all our blog readers thanks for your patience. We realise we’ve been less active on our blog than usual. The thing is, there’s been a little project on our plate called Zahmoo that’s been keeping us busy. Today we’ve released the first public viewing of Zahmoo. It’ll soon be released into the wild–how exciting!. […]

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