Author Archive
Using a story structure to encourage clicks
A nice storytelling cliff hanger to get us to click. From NeuroCooking Save Rock Creek Hills Park! Posted: 08 May 2011 02:26 PM PDT We have …
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Steve Denning: practising what we preach?
Why would one of the world’s foremost business storytelling experts say he was going to use storytelling to convey his message and then not tell …
Read MoreAnnouncing the New York Storytelling for Business Leaders workshop
Event Registration Online for Storytelling for Business Leaders – New York
Read MoreThe essentials of business storytelling – slide share
The Essentials of Business Storytelling View more presentations from Shawn Callahan
Read MoreTrue importance
This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating …
Read MoreTheStoryTest–build your skill in spotting stories
We developed TheStoryTest.com to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell …
Read MoreHow to connect with the “I’m Like You” story
Annette Simmons says that there are some story types you just should know and be able to tell, namely: Who am I? and Why am …
Read MoreScott Berkun encourages storytelling
My friend Donal O Duibhir keeps an eye out for story-related tidbits for me (thanks Donal). Today he sent me this 5 min video of …
Read MoreAnnouncing our business storytelling workshop series for 2011
It’s been a few years since we publicly ran our workshops in Australia. We’ve been focussed on delivering them internally to our clients. But in …
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