Author Archive
10 Story-eliciting questions to be a wonderful conversationalist
You know that networking is important. But if you are like me, you find networking events hard work. You’re not really sure what to say …
Read MoreOne simple way to bring your stories to life
Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story …
Read More3 reasons why certain stories really resonate
This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …
Read MoreHow to trigger positive stories about your business
I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …
Read MoreHow to connect brand and sales with oral stories to accelerate growth
Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …
Read More6 ways to avoid a common business storytelling blunder
You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …
Read MoreHow to ensure people hear your story at work
“We don’t have time to hear a story. Just give us the facts.” Have you heard that before? The thing is, it’s simply untrue. We …
Read MoreAustralia’s biggest bank takes business storytelling seriously
Last week I had the pleasure to meet Eileen Sutton who is a financial services copywriter in New York. I was describing some of the …
Read MoreThe essential mindset for breakthrough innovation
Yesterday I presented a couple of storytelling workshops at the Science Communicators Conference in Brisbane. Great people. Excellent conference. One of the highlights of the …
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