Author Archive


The evolution of storytelling

Posted by  Shawn Callahan —October 7, 2015
Filed in Business storytelling, Culture

The beautiful campus of the Australian National University is nestled in the heart of the country’s bush capital, Canberra. I attended the ANU in the 1980s, majoring in geography and prehistory. In my first prehistory tutorial, I recall asking my tutor whether we had to remember dates to pass the course. I’m not sure who […]

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The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

There are 150 people seated in rows on hard, uncomfortable chairs. This is your division and it’s time for you to address them. You walk to the middle of the stage and welcome everyone, then thank them for all their recent hard work. Then you launch into a story. Your whole demeanour changes. You are […]

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How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Many large companies spend considerable resources on compiling case studies to document their successes; whole teams can be dedicated to this. The idea is a simple one. When it comes to the outcomes you’re selling, prospects will want to know whether you’ve actually achieved these before, and case studies can serve as evidence of this. […]

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

What? So What? Now What? But with stories. Large companies are tiring of PowerPoint because smart decision makers are over sitting through mindless presentations of fact upon fact that leave them thinking, “but what does it all mean?” Yes, you can use PowerPoint sensibly and even use it to spark a stimulating conversation but that […]

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

They say that great tourism is all about experiences, that this is where the big opportunities lie. We are told – and I think it’s true – that travellers have progressed from happy snappers to experience seekers. But while we do judge the success of a trip by our memories of it, the simple fact […]

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Business storytelling is about conversation and the type of story you’d tell someone when having an informal chat. The aim is to get as comfortable telling your stories at work as you are telling stories to your friends and family. Good business storytelling is invisible. There are some simple ways to improve your business stories. Some […]

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?’; ‘Do you want to talk to the journalist from The Times?’; ‘When should we share the new […]

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How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about to do so, you hear something worrying on the grapevine. A lot of employees believe the strategy was created by the new CEO going home one night, digging up an old strategy from his previous company, then making copies of […]

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Anecdote launches its new website

Posted by  Shawn Callahan —June 10, 2015
Filed in News

Just as we launch our next major revision of our website, it’s interesting to look back to the very first one we launched in 2004. We still thank our lucky stars that we started with a blog back then and had the energy to write posts almost every day. How was that possible? SEO wasn’t […]

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Lessons learned when stories are told

Posted by  Shawn Callahan —June 4, 2015
Filed in Leadership Posts

Work can move at such a hectic pace that we often don’t get the time to reflect on important projects we’ve completed. But valuable lessons can be learned by doing this, particularly when stories are involved. Lessons learned using the power of stories A team I worked with had toiled on their project for two […]

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