Author Archive

2 simple ways to help you remember a business story

Posted by  Shawn Callahan —July 17, 2014
Filed in Business storytelling

Imagine you’re in a meeting and one of your colleagues makes the bold statement, ‘We need a big initiative here. It’s really the only way …

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How an Indian hotel chain turned their customer satisfaction around using stories

Posted by  Shawn Callahan —July 15, 2014
Filed in Business storytelling

Two years ago Mark and I flew to New Delhi to run a public Storytelling for Leaders program. This public program was an extended version …

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A business story – take responsibility

Posted by  Shawn Callahan —July 3, 2014
Filed in Anecdotes, Business storytelling

Business stories don’t need to be fancy. They should be told just like you would tell it if you were catching up with a colleague …

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One way to make your stories even more meaningful

Posted by  Shawn Callahan —July 1, 2014
Filed in Business storytelling

Sometimes it’s a good idea to finish a story so that the audience has to put some pieces together to get what the story is …

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The Power of Failure Stories

Posted by  Shawn Callahan —June 13, 2014
Filed in Business storytelling

Your willingness to share a failure can have a powerful effect. I remember this one clearly. It was a real punch to the gut. I …

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10 Story-eliciting questions to be a wonderful conversationalist

Posted by  Shawn Callahan —June 2, 2014
Filed in Events

You know that networking is important. But if you are like me, you find networking events hard work. You’re not really sure what to say …

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One simple way to bring your stories to life

Posted by  Shawn Callahan —May 9, 2014
Filed in Business storytelling

Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story …

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3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …

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