Blog

Are your customers reading your case studies? Wouldn’t it be better if you could just tell your success stories and then talk about it with your prospect?

Decision makers are tiring of mindless PowerPoint presentations of fact after fact. Could stories be the powerful PowerPoint alternative you need?

Businesses that move tourism beyond experience to stories will differentiate themselves and be sought out by the many people who hear the stories. Why?

Good business storytelling doesn’t have to be difficult or complicated. Here is a handy checklist with 5 easy ways to improve your business stories.

Most of the decisions experienced leaders make, day in and day out, are intuitive. How can you use stories to influence decision makers? Find out here:

A knee jerk reaction to counter half-truths and lies is to set everyone straight with the facts. This is the worst approach. See why and what to do instead.

Our new website features our global network of partners and makes it clear we offer an approach to change that is human-centred and narrative based.

Valuable business lessons can be learned if time is taken to create a story that can be retold and remembered. Here are a few examples.

Activists know that personal stories work. This practical advice shows how to find and tell them so that you have a good story to support your cause.

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?