Author Archive
Seven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read MoreAll storytelling is about problem-solving
In this blog post, Mike Adams explains how storytelling is about problem-solving and is also our primary mental tool for solving problems.
Read MoreThe ponytail and why your stories must be true
Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…
Read MoreStories are the brain’s natural language
Stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.
Read MoreGet to know Mike Adams, Head of Story-Powered Sales
Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.
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