Author Archive

Tell me a story: How accountants can harness the power of storytelling

Accountants can use storytelling to better engage, and inform, their audiences and become better business partners. Learn from the examples in this post.

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Just how personal can you be when telling a connection story?

Posted by  Claire Scobie —March 17, 2017
Filed in Business storytelling, Leadership Posts

With a connection story it’s important to reveal something about yourself to create a bond with your audience. Find out how personal you should be here.

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their …

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