Author Archive

083 – Corporate Storytelling—Brand communication with Darren Woolley

Posted by  Anecdote International —November 10, 2020
Filed in Communication, Corporate Storytelling, Podcast

Have you been in a boring presentation, wearily watching slide after slide? Listen to hear marketing guru and friend of Anecdote, Darren Woolley, unpack brand communication.

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082 – Corporate Storytelling—Leadership communication with Hannah Davies

Posted by  Anecdote International —November 3, 2020
Filed in Corporate Storytelling, Leadership Posts, Podcast

Can effective leadership exist without storytelling? Listen to hear how leadership consultant and executive coach, Hannah Davies, unpacks corporate storytelling.

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081 – Hungry public gobbles up MSG tale

Posted by  Anecdote International —October 27, 2020
Filed in Business storytelling, Podcast

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.

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080 – Crummy early adoption for first bread slicer

Posted by  Anecdote International —October 20, 2020
Filed in Business storytelling, Insight, Podcast

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

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079 – Halen down on Eddie’s rogue m&m

Posted by  Anecdote International —October 13, 2020
Filed in Anecdotes, Business storytelling, Podcast

Listen to hear how you should never make assumptions, even about Van Halen’s obsession over brown m&m’s.

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078 – Tetanus icky not so sticky

Posted by  Anecdote International —October 6, 2020
Filed in Insight, Podcast

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

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077 – Benjamin’s book borrowing turns rival to friend

Posted by  Anecdote International —September 29, 2020
Filed in Collaboration, Communication, Podcast

Sometimes asking for a favour is a good way to build rapport. Listen to hear how Benjamin Franklin turned a rival to a friend.

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076 – Dome making not an egg-xact science

Posted by  Anecdote International —September 22, 2020
Filed in Business storytelling, Culture, Podcast

Can you balance an egg on its pointy end? Listen to hear how Brunelleschi revolutionised how we think about innovation with one small egg demonstration.

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075 – Conflict is essential to collaboration

Posted by  Anecdote International —September 15, 2020
Filed in Collaboration, Insight, Podcast

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

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074 – It’s not how good you say you are

Posted by  Anecdote International —September 8, 2020
Filed in Culture, Podcast, Selling

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

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