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Years
081 – Hungry public gobbles up MSG tale
Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.
Read More080 – Crummy early adoption for first bread slicer
We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.
Read More079 – Halen down on Eddie’s rogue m&m
Filed in Anecdotes, Business storytelling, Podcast
Listen to hear how you should never make assumptions, even about Van Halen’s obsession over brown m&m’s.
Read More078 – Tetanus icky not so sticky
Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.
Read More077 – Benjamin’s book borrowing turns rival to friend
Sometimes asking for a favour is a good way to build rapport. Listen to hear how Benjamin Franklin turned a rival to a friend.
Read More076 – Dome making not an egg-xact science
Filed in Business storytelling, Culture, Podcast
Can you balance an egg on its pointy end? Listen to hear how Brunelleschi revolutionised how we think about innovation with one small egg demonstration.
Read More075 – Conflict is essential to collaboration
Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.
Read More074 – It’s not how good you say you are
What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.
Read More073 – Stradi various settings impact value
When you are focused on one task, do you miss valuable moments happening around you? Listen to hear how a world-class musician went unnoticed in a Washington train station.
Read More072 – All about the strategy story
Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.
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