Author Archive

Stories are Powerful: An update from the ATD Conference 2017

Posted by  Mark Schenk —June 2, 2017
Filed in Events, News

Anecdote had a booth at the ATD Conference 2017. We found simple messaging – that stories are powerful – was key in attracting people. Watch our video here.

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Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Do you think stories in business situations are a waste of time? If so, this post will highlight how you can more effectively communicate ideas at work.

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Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Shawn Callahan’s book, Putting Stories to Work, has been awarded a joint Gold Medal at the Axiom Business Book Awards. Learn about his writing journey here.

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

In 2011 we launched TheStoryTest.com to help people develop their ability to spot stories. Now armed with 6 years of data, we present the insights here.

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How management by wandering around (MBWA) helps with change management

Posted by  Mark Schenk —December 15, 2016
Filed in Culture, Employee Engagement

Apply MBWA and just by being out there at the coalface, you’ll help tackle a key source of change resistance – anti stories. Learn how it works here.

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Storytelling skills: how to build your story repertoire

Posted by  Mark Schenk —December 14, 2016
Filed in Business storytelling

Storytelling skills don’t develop by chance – this post will teach you how to spot a story and begin building your story repertoire. Get started now.

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.

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Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication

To be an impressive presenter you can spend hours crafting slides and get your delivery word-perfect. But, to have impact you must be a great communicator.

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

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