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Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Mindset has an incredible impact on performance. Listen to hear how George Dantzig solved two famously unsolvable mathematics problems.

You don’t know when your unique combination of skills will be needed. Listen to hear the story behind the miraculous rescue of thirteen boys from a Thai cave system.

The barriers that women face hold all of us back. Listen to hear how Dr Alice Stewart overcame all sorts of obstacles to find a correlation between x-raying pregnant women and childhood cancer.

Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.

When you build a workplace culture that allows mistakes to be discussed, you ensure they won’t be repeated. Listen to hear how a jet propulsion laboratory owns its failures and fosters a learning culture.

Have a plan B and keep it top of mind. Listen to hear how a desperate cry for help saved a man’s life just last month.

You don’t have to follow the path people expect you to take. Listen to hear why an Australian actor refused to sign a contract worth more than one million pounds.

Pushing ideas and actions on people will only lead to resistance. Listen to hear how Captain James Cook used a pull strategy to save his crew from scurvy.

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.