Archive for 2021
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Years
Magicians, marines, and medics: Understanding sales roles
We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.
Read More107 – You just might do it if you don’t know you can’t
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.
Read More106 – Canoes across the Rockies
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.
Read More105 – A rose by any other clinical name
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Often we dismiss signals that we should interpret. Listen to hear how one woman’s sense of smell established a new field of medicine. Podcasts are …
Read More104 – Quarterback payback
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Our ability to predict is limited and assessing potential is no exception. Listen to hear how one famous football player was initially seriously underrated.
Read More103 – Cut glass shatters jeweller
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
What you say can have a huge impact on how people perceive you and your organisation. Listen to hear how one CEO got it wrong and cost his company millions.
Read More102 – Hidden Figures the prequel
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Are you looking for a key that will unlock new skills or information? Listen to hear how persistence led Shawn to a groundbreaking discovery.
Read More101 – Transmitting without a receiver
Are you receiving the messages that could help you avert disaster? Listen to hear Mark share a story that illustrates the importance of listening.
Read MoreSeven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read More100 – A tonne of revered stories
To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.
Read More