Archive for 2021

Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

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107 – You just might do it if you don’t know you can’t

Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.

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106 – Canoes across the Rockies

There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.

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105 – A rose by any other clinical name

Often we dismiss signals that we should interpret. Listen to hear how one woman’s sense of smell established a new field of medicine. Podcasts are …

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104 – Quarterback payback

Our ability to predict is limited and assessing potential is no exception. Listen to hear how one famous football player was initially seriously underrated.

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103 – Cut glass shatters jeweller

What you say can have a huge impact on how people perceive you and your organisation. Listen to hear how one CEO got it wrong and cost his company millions.

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102 – Hidden Figures the prequel

Are you looking for a key that will unlock new skills or information? Listen to hear how persistence led Shawn to a groundbreaking discovery.

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101 – Transmitting without a receiver

Posted by  Anecdote International —March 30, 2021
Filed in Anecdotes, Communication, Podcast

Are you receiving the messages that could help you avert disaster? Listen to hear Mark share a story that illustrates the importance of listening.

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Seven ways to win tenders by thinking like a military commander

Posted by  Mike Adams —March 25, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

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100 – A tonne of revered stories

Posted by  Anecdote International —March 23, 2021
Filed in Business storytelling, Fun, Podcast

To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.

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