Archive for July, 2021

Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

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117 – How a story illuminates an insight

Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.

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Innovation and execution are often incompatible

Posted by  Paul Honeywell —July 22, 2021
Filed in Anecdotes, Culture, Insight

Anecdote’s Chairman, Paul Honeywell, explores the difference between innovation and execution. The two areas almost always demand different skills, different people, and a different culture.

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116 – The client hero story in your sales example

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.

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115 – Less support gives more liberation

When circumstances change, the vision that brought you success in the past must also change. Listen to hear how a bra manufacturer overcame the challenges of the bra-burning movement of the 1970s.

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114 – Tails with the Raj of mice and men

Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.

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