Archive for May, 2021

109 – New corn idea falls on deaf ears

Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.

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108 – Jobs fit for a condor

Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.

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Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

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107 – You just might do it if you don’t know you can’t

Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.

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106 – Canoes across the Rockies

There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.

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