Archive for May, 2021
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Years
109 – New corn idea falls on deaf ears
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.
Read More108 – Jobs fit for a condor
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.
Read MoreMagicians, marines, and medics: Understanding sales roles
We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.
Read More107 – You just might do it if you don’t know you can’t
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.
Read More106 – Canoes across the Rockies
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.
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