Blog

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.

Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.