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Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

Senior staff members who use story style language when engaging with their employees build credibility, authenticity, and engagement.

Do you need to inspire your team to never give up? Listen to hear Diana Nyad’s story of swimming non-stop for 53 hours.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.