Archive for July, 2020
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Years
068 – How to animate Disney executive characters
Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.
Read MoreThe Hero’s Journey stumbles in the world of business
The Hero’s Journey is of limited practical use in business. To activate a storytelling culture, we need simple story frameworks supplemented by anecdotes.
Read More067 – Born to run and still running
Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.
Read MoreData storytelling: Hollywood is the wrong model
Filed in Anecdotes, Business storytelling, Communication, Insight
There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.
Read More066 – Atari hero transforms extraterrestrial into subterranean
The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.
Read MoreOvercoming the fear of sharing business stories at work
Filed in Business storytelling, Communication, Leadership Posts
Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.
Read More065 – It’s just like riding a bike 1200km
Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.
Read MoreSetting up a tagging strategy for your story bank
Tagging stories within your story bank ensures you can quickly access them when you need them. This blog post will help you design a tagging strategy.
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