Archive for June, 2019

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A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy

 Strategy stories are important but they’re not exactly life and death, right? Well, actually, you’d be surprised. Our very first strategy story was for the Transport Accident Commission (TAC) back in 2009. TAC is the government insurer for any injuries sustained on the roads in the Australian state of Victoria. It plays a key role […]

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043 – Show amazing grace to your audience

Posted by  Shawn Callahan —June 20, 2019
Filed in Business storytelling, Podcast

There’s a time to be independent and creative, and there’s a time to serve your audience. Dummer and DJ, Questlove, felt he was at the top of his game when he was asked to perform at Barack Obama’s farewell party. He started his set feeling confident but finished it feeling disappointed, prompting Barack to share […]

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